Born Bright: Website & Branding Design
Born Bright came to me as a blank slate: a K-12 e-learning startup with a clear mission but no visual identity and no digital platform. Over fourteen months I built the brand from scratch, then carried that identity into a full website and learning management system designed to serve students, parents, and teachers in one place.
Born Bright is an e-learning platform centred around new-age and innovative learning methods. Focused on K-12 age groups, Born Bright believes that children should be taught overall development instead of just focusing on core subject-based learning.
The goal of this project was to redesign the brand imagery, a front-facing website, and a learning management system portal.
I contributed to Born Bright as a freelance UX/UI Designer, working towards designing the branding, website, learning management system, and multiple marketing campaign deliverables.
The platform believes children thrive when taught holistically. Learn more at www.bornbright.in.
- Implemented a design process. This has helped establish a process for the Born Bright team to move ahead with and helps towards following a defined template of roles.
- Creating a branding design system. Creating a system to help maintain consistency in the look and feel across different parts of graphic design and web platforms. Creating components, iconography, colours and typography.
- Creating a brand logo. Creating a brand logo that resonates with the ideas, values, ideologies and ethos of the brand.
- Designing the website. Creating an e-learning website with options to register for course, a dashboard, campaign websites and branding deliverables.
