Born Bright Branding Design
UNDERSTANDING THE PROBLEM
The need was to create a branding design language that resonates with the ideology of Born Bright. It was to put Born Bright in the e-learning world map and introduce to a new group of people. Considering, the nature of the brand focusing more on the overall development and not conventional learning methods, it was important to understand in detail about the psychology of its target group and propose solutions accordingly.
The existing brand logo and website were makeshift solutions without much of a thought put into convey the company identity. It was important to create an effective brand image, that would be able to communicate what alternative learning encompasses.
The initial research encompassed understanding the stakeholders’ needs and their vision for Born Bright. This was done through an initial stakeholder survey/ quanititative survey to get an idea of the initial requirements.
TYPEFORM SURVEY
QUESTIONNAIRE RESPONSES
BRANDING DESIGN RESEARCH
UNDERSTANDING CHILD PSYCHOLOGY
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Children are more likely to remember image oriented logo's and identify them easily in comparison to text only logos
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Having a mascot/ friendly character increases the child's connection to the brand
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Bright color's highly attract a child's attention span in contrast to monochrome logos.
UNDERSTANDING CHILD PSYCHOLOGY
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Children tend to have an emerging ability of cognition which is triggered by mix and match of multiple information. A more complex language oriented logo is more taxing in comparison to a multi element logo wherein, the elements act as a collage and help the child to make multiple abstract reasoning abilities.
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So, a product with effective elements that reduce the child's memory load are incorporated into a logo; it makes recognition rate higher
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The key to creating a logo, that leaves a lasting impression in the child is to use brighter and bolder colors, more minimal design and airy elements that do not look crowded to make it more apt to a child's psyche.
UNDERSTANDING COLOUR PSYCHOLOGY
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Color plays a major role in impacting the decision making process. It is essentially, the determinant of human behavior.
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One of the key areas where color is influential is products that are say, not obvious to touch or smell.
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In digital branding scenario, the sense of sight is the main trigerred response determinant.
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Each color has an emotion that is attached to it which influences, how one react to the brand language.
WHAT MESSAGES DO COLOURS CONVEY?
Here are one of the most basic colors (primary color palette and the messages they convey in branding).
Brands often use red to convey a feeling of energy and increase the viewer’s heart rate. It also creates a sense of urgency, which is why you see it used in clearance sales
Blue is a calming color that conveys trust and security. It is often used in the marketing of banks and businesses.
This color is optimistic and youthful, and it is often used to grab the attention of window shoppers.
Black is seen to be powerful and sleek and is often used to market luxury products or services.
TYPOGRAPHY IN BRANDING
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Every typographic element impacts a design on both macro and micro stage.
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Typography enables to create a particular context and have a certain personality.
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Individuals perceive abrand through words in various situations. Whether they are seeing a message on tv advertisement, viewing a website page or having a look at the name of a product, it’s an experience for a customer.
COMPETITOR'S ANALYSIS
COMPETITOR’S BRANDING ANALYSIS - COLOUR
LEARNINGS
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Icon and text can have more abstract presentations. The icon takes primary importance because of its form.
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They can also be used as icon only representations depending on the media being represented
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The text alongside makes it easily decipherable
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Text only logos are very easy to identify
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Text only logos can be highly enhanced using the typography and color elements
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They can be written in a unique way to enhance the design of the logo
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Most highly used colors in ed-tech logos are blue, green and shades of red. Likely to promote confidence, activity and growth.
EXPLORATIONS
CLICK HERE to view the logo creation process. Brainstorming and explorations in detail.
DOCUMENTING THE PROCESS - TRELLO
WHITEBOARDING THE PROCESS - MIRO
DEVELOPED BRAND LOGO
LOGO IDENTITY
The logo is designed towards creating a holistic meaning for the motto of education of Born Bright. Born Bright aims to provide newer realms of learning through accessible and diverse courses and learning methodologies.
The logo tries to incorporate the concept through using a fluid form and colourful logo.
The logo is themed around using a pencil and merging it with the alphabet B.
The pencil is to indicate the fundamentals of learning.
The alphabet is in a fluid form to showcase the company’s education concept which is centred around varied verticals of learning. Aligning towards showing that a person can choose the path that they want towards shaping their future.
CLICK HERE to view the branding design guidelines and documents.
DIGITAL ASSETS
VISITING CARD
