Sapio: Concept Design
Sapio started as a personal design exploration: what would a produce app look like if it actually understood how people want to eat? The concept grew into a full UX and UI system covering a smart grow-at-home subscription, a marketplace for pre-harvested boxes, and an onboarding flow that meets users wherever they are, whether they have a garden or just a windowsill.
Sapio is a fresh produce app, with the initiative of building smart personal farms for homes that make growing simple.
Most people don't have the time, space, or the expertise to grow their own food, so it provides an option to buy pre-harvested boxes in the comfort of home.
This app provides the user with both options, whichever is more suitable to their lifestyle, and helps them take the next step to a better life.
The concept was developed as part of learning the basics of UX/UI Design. Coming from a physical product design background (jewellery and home decor), it was important to understand how design flows across different disciplines similarly and how the technical aspects keep varying as you go deeper into each.
A six-month long project that dug deep into designing for the digital medium and for users in general, learning the more specific parts of UX Design and bridging physical and digital design thinking.
- Learning the basics of UX Design. The process entailed learning the more specific parts that are to do with UX Design.
- Bridging the concepts of physical design with the digital medium. Creating a design process that merges physical and digital medias of designing, understanding that the core concepts remain the same and it is about designing for users ultimately by understanding the needs and wants of HCD.
- Creating native applications for iOs and Android platforms. Designing native applications understanding the opportunities and limitations each of the platforms and devices associated with them.
- Designing the website. Creating a landing page that drives users to download and register the applications for both the devices.
The concept targets a need for people to adopt a healthier lifestyle through accessible, eco-friendly, fresh, and affordable food choices.
It creates an alternative by helping provide solutions at home, a pathway via an app that gives you how-to, when-to, and what-to-do solutions. It also provides guidance on what to buy and where to source material used in vertical farming residential models.
The target audience includes evangelists and enthusiasts looking to adopt a better lifestyle, health-conscious people, admirers of gardening and farming, and anyone willing to grow their own produce.
The project followed a Double Diamond design process, incorporating key phases of Discovery, Definition, Ideation, and Implementation.
- People are looking for a healthier lifestyle but aren't sure of the avenues available.
- Majority live with families in urban settings and buy from local vendors due to price and accessibility.
- Vegetables are usually bought once a week and stored, people are willing to pay more for pesticide-free produce.
- Buying pre-harvested boxes is the more preferred option over growing at home.
People Interviewed: 09
After interviewing 9 people, 3 personas were created and divided by user segment, health conscious, bachelor living alone, and homemaker. Personas were colour-coded by personality into warm and cool tones.
