Zinarya is a contemporary jewellery brand I co-founded and led design for across three years and six collections. The premise was simple: take mathematical structures and natural forms, translate them through CAD and 3D printing, then finish them in gold and precious stones. I owned everything from concept and manufacturing direction to the collection-level identity that holds it all together.
Zinarya is a contemporary designer jewellery brand, crafted from gold and precious stones. The brand uses 3D printing to translate mathematical and natural concepts into modern, distinctive pieces, designs that wouldn't be possible through traditional manufacturing alone.
Over three years, I led design end-to-end: from concept and CAD direction to prototyping, manufacturing oversight, and the collection-level identity that ties the work together. The brief was always the same, make jewellery that feels unmistakably contemporary while staying wearable, ownable, and proudly Indian in its craftsmanship.
Worked with a team of CAD designers and manufacturers to establish a repeatable process for taking a collection from concept to finished piece, covering ideation, modelling, prototyping, and review gates.
Created collections that could be conceived through algorithms, mathematical surfaces, parametric forms, and physics-based geometries that gave each piece a look and feel that traditional sketch-led jewellery design couldn't reach.
Oversaw the manufacturing process, making sure designs survived the translation from CAD to cast, that they met regulatory and material standards, and that the final piece matched the concept it started as.
Every collection ran through the same three-phase pipeline, concept to finished, photographed, branded piece. Same gates, same quality bar, repeated six times over three years.
Six collections, designed over three years. Each starts with a concept from outside jewellery, Mughal architecture, paper folding, algebraic equations, the physics of motion and translates it into a wearable form through parametric design and 3D printing.
Inspired by Mughal, Arabic, and Persian architecture, the domes, the muqarnas, the intricate jali carvings. The collection merges mathematical patterning with the visual language of these architectural marvels. Includes pendants, earrings, and rings.
Takes the knots, stitches, and weaving patterns from macrame fabric craft and merges them with Lissajous surfaces, a highly developed mathematical surface concept rooted in physics. Forms that look almost impossible in the physical world, made wearable in gold.
Built around natural forms, birds, flowers, micro-organisms, combined with tessellation and pattern systems. The signature move here was dual toning: working two metal colours and contrasting stones across each piece to bring the surface to life.
The most experimental of the six. Pieces designed directly from the equations of algebra, tangible surfaces, string-art textures, and impossible curves not previously seen in jewellery. Finished with intricate crafting and detail work that grounds the maths in something you can wear.
An algorithmic collection rooted in physics and trigonometry, designed in Grasshopper. Each piece starts as a parametric system, trigonometric values driving form, then finished with stones and traditional detailing so the underlying maths reads as ornament, not equation.
Paper folding, rendered in gold. Each piece is built from elements that read as creased and folded paper, then layered with dual toning, stones, and enamelling work to add depth and warmth to the otherwise crisp geometry.