Born Bright Website & Branding Design
OVERVIEW
Born Bright is an e-learning platform centered around new age and innovative learning methods.
Focused on the kids of K-12 age groups, Born Bright believes that children should be taught overall development instead of just focusing on core subject based learning.
The goal of this project was to redesign the brand imagery, a front facing website and a learning management system portal.
ROLE
UX/UI DESIGNER
User Research, Interaction, Visual design, Prototyping & Testing
August 2020 - Ongoing
Background
Born Bright is an e-learning platform centered around new age and innovative learning methods. Focused on the kids of K-12 age groups, Born Bright believes that children should be taught overall development instead of just focusing on core subject based learning. Learn more about what Born Bright does at www.bornbright.in .
I contributed to the Born Bright Project as a UX/UI Designer on a freelance basis and worked towards designing the branding, website, learning management system and multiple other marketing project campaigns.
KEY ACHIEVEMENTS
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Implemented a design process. This has helped establish a process for the Born Bright team to move ahead with and helps towards following a defined template of roles.
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Creating a branding design system. Creating a system to help maintain consistency in the look and feel across different parts of graphic design and web platforms. Creating components, iconography, colours and typography.
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Creating a brand logo. Creating a brand logo that resonates with the ideas, values, ideologies and ethos of the brand.
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Designing the website. Creating an e-learning website with options to register for course, a dashboard, campaign websites and branding deliverables.
